Fifth Harmony Lands New Candie's Fall 2015 Campaign
Pop group Fifth Harmony has been named as the new faces of Candie's, the popular brand of teen clothing and accessories available at Khol's.
The brand made the announcement Tuesday on its website as well as on its social media accounts. The Instagram post features a video of the group and individual shots of each member all wearing looks from the fall 2015 campaign.
The group, whose song "Worth It" of their album "Reflection" is currently in the Top 10 pop songs on Billboard charts, posted the announcement not long after the brand did.
"It's so cool!" Ally Brooke Hernandez told People. "I've seen so many amazing artists and actors be a part of this campaign. I especially watched Hayden Panettiere, Hilary Duff, Britney Spears, so it's such an honor for me to be a part of a Candie's campaign. For me, it really encourage young girls to be themselves."
The collection caters to each group member and their individual style and personality, giving teenage girls the opportunity to find items that suit different looks and trends.
"I'm a little bit more sporty," Dinah-Jane Hansen said. "Mani [Normani] loves sparkles and glam, Camila is a little bit more preppy and loves her bows, Lauren has more of a rocker style and Ally is girly and loves being versatile."
Candie's is also using the fact that the group members each have a versatile fashion sense to help promote the collection. The brand website feature a quiz geared at teenage girls that will let them know which Fifth Harmony member they are most like.
Other former Candie's girls include "Glee" star Lea Michele, Vanessa Hudgens and Bella Thorne of Disney fame.
The looks from the group's campaign will hit stores nationwide in July.
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