The visual for "Nouveau Parfum," the first single of Hungarian singer Csemer Boglárka -- best known as Boggie -- goes viral, as she undergoes a shocking Photoshop transformation while singing in real time.

The music video finds tired-looking Boggie, simply dressed, makeup-free with her hair un-styled. Soon after, the singer's image starts to be digitally retouched in front of audience's eyes. The song, which is sung in French, begins by criticizing modern consumerism, listing brands and designers such as Prada, Hugo Boss, Chanel, Giorgio Armani, and Lancome, before moving onto the refrain which states, "I am not a product."

The singer's skin tone is artificially lightened and any imperfections are easily wiped away at the click of a mouse, creating rather radiant and highlighted skin that women spend thousands of dollars for, not realizing that what they are trying to achieve does not exist in reality.

Boggie's right eye is widened and its color and shape altered, before its mirror image is created, copied, and pasted over, replacing her real left eye for perfect symmetry of the face. The whiteness of her teeth is completely altered, and her lips are made fuller and added more pink. The length, style and color of her hair are easily manipulated as well by scrolling through a vast color palette until the perfect shade is found.

She sings the chorus, "Of beauty, preciousness; they cannot change me. Peerless, unparalleled. The new fragrance is myself," while the third verse states, "mascara, blush, lipstick, lipsticks, lip liners, eye shadow, foundation, nail, pressed powder and I do not want it."

At the end of the visual, Boggie is hardly recognizable. Although she might look flawless and her stunning face might conform to the beauty ideals that are perpetuated by media, her identity is gone. There certainly is a profound message that the music video carries: we should realize the lack of reality in celeb-nature advertisement, and question the overuse of Photoshop; there is absolutely nothing wrong with being ourselves.