A SodaStream advert that stars Scarlett Johansson gets rejected as a Super Bowl 2014 ad and it's not because the actress stripped down into a sexy dress at the end of the clip.

According to USA Today, Fox will not be airing the seductively luscious ad as part of this year's Super Bowl adverts unless it deletes one scene - one where Johansson says, "Sorry, Coke and Pepsi."

The 32-second ad now has close to 3 million views on Youtube - thanks, in part, to the suggestive keyword combination of Scarlett Johansson and "uncensored," notes some Youtube users.

The innocent ad features the actress in a white robe saying, "Like most actors my real job is saving the world."

Johansson then proceeds to the SodaStream equipment to demonstrate. "Start with plain water, add bubbles, mix in the perfect flavor. Look, soda that's better for you... and all of us. Less sugar, less bottles," she said in the rejected ad.

"If only I could make this message go viral," she continued before stripping off the robe to reveal a sexy dress, signalling sensual music to start.

And of course, the ad ended with the root of all the ruckus - mentioning competitors Coke and Pepsi. Ad Week says that SodaStream's ad for last year's Super Bowl was also rejected by CBS for the same reason.

Apparently, the Israeli company was asked to remove all Coke and Pepsi logos from last year's Super Bowl ad, reports Ad Week. But SodaStream is still in the mood for the same theme this year - calling out on its competitors.

Daniel Birnbaum, CEO of SodaStream, told USA Today that Fox rejected the company's ad "because they're afraid of Coke and Pepsi."

"Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American," the CEO remarked.

Meanwhile, competitor Coke has commented on the isuue in the USA Today report, saying that they did not pressure Fox in any way. Fox and Pepsi have yet to comment.

Watch Johansson's "uncensored" SodaStream ad below.