This year a record 30 Super Bowl advertisements were released online before the start of the big game, with some even being released several days before Super Bowl Sunday. Most of the viewers of the online commercials will still see them during the event itself. According the latest Youtube view counts, the Budweiser advertisement featuring a puppy and a Clydesdale horse has the most views so far.

Deadline Hollywood reports that "Ever since chimps became a no-no for Super Bowl ads -- too many pesky press reports about baby chimps taken from their moms, and no good coming to them after they'd aged out of acting -- advertising industry navel gazers have been trying to figure out what's the new chimpanzee of Super Bowl spots."

This year more than ever before, Super bowl advertisements are full of Hollywood celebrities. A partial list of celebrities in advertisements this year includes U2 for Bank of America; David Beckham for H&M; Ellen DeGeneres for Beats Music; Scarlett Johansson for SodaStream; Stephen Colbert for Paramount Farms; James Franco for Ford; Bob Saget, Dave Coulier and John Stamos (of Full House) for Oikos Greek Yogurt; Ben Kingsley, Tom Hiddleston and Mark Strong for Jaguar; Laurence Fishburne for Kia; Sarah Mclaughlin for Audi; Bruno Mars for Pepsi; Kaley Cuoco-Sweeting for Priceline; Johnny Galecki for Hyundai; Arnold Schwarzenegger for Bud Light; and Jerry Seinfeld is rumored to appear.

"Is the Super Bowl worth it? Is it worth spending four million dollars for 30 seconds of advertising? I guess it depends on what you are setting out to do as a marketer. I think back in the last dot-com bubble we saw a lot of foolish marketing buys that were little else than bragging that they had enough money to run an ad. And that's exactly the wrong thing to do. If you have a specific message or if you are traditionally a Super Bowl advertiser, I think it does make sense. You can send a message to the average consumer, 'Buy my product, we are American made.' Or you are sending a message to your stockholders? 'We're healthy financially to make a marketing play this big,'" says Advertising Age Managing Editor Ken Wheaton. This year's advertising costs $4 million for every 30 seconds of play time. Watch them here: