Jessica Alba Launches 'Honest' Feminine Care Line
Jessica Alba is on a mission to give women comfort during that very frustrating time of the month. The actress and her lifestyle product company, The Honest Company, have launched a line of feminine care products all made of organic cotton.
Back in May the actress spoke to Refinary29 and revealed she was working on both a beauty and feminine care line.
"We're doing organic feminine care products, an organic tampon, but using a bio-plastic applicator," the 34-year-old said. "And, the packaging is really cute. ... I can't wait for you guys to get them, because I worked really hard with design on that one."
The company took to Instagram on July 29 to introduce the new product line to their followers.
A photo posted by The Honest Company (@honest) on Jul 29, 2015 at 5:02pm PDT
The actress, who was featured in a Forbes Magazine cover story about her $1 billion company, has made a name for herself as a leader of the green initiative.
"I think being 'eco' or 'green' has a stigma," Alba told Refinary29. "I feel like people think they need to be so completely yoga-ed out, making potions in their backyard, and being vegan. But, I think we gave them a pathway to live a healthier life without them being so extreme, and we have a very accessible way of doing that."
Alba is determined to tackle various lifestyle products, which she will continue when her eco-friendly beauty line launches this fall. The line will feature lipsticks, glosses, foundation, liners and more.
The company, which recently celebrated a year-long partnership with major retailer Target, also took on a new venture in June with the release of their airport kiosks filled with Honest products. The kiosks cater to the on the go eco-friendly conscious traveler.
What what?! @honest airport kiosks #honestonthego A photo posted by Jessica Alba (@jessicaalba) on Jul 14, 2015 at 12:52pm PDT
Subscribe to Latin Post!
Sign up for our free newsletter for the Latest coverage!