Selena Gomez is set to launch her latest clothing line for streetwear label Adidas NEO, and she offers a sneak peek of her upcoming collection through a series of self-filmed video clips posted online.

The "Come and Get It" singer was actually announced as the face of the youth-oriented NEO label back in 2012. Her debut collection included 53 pieces in total, all designed for young women.

The campaign, called #NEOsneakpeek, will feature a new video released daily, which will be only live for 24 hours. It will provide a preview of the fashion range, as well as details on Gomez' design inspiration. The fans will be able to find them using clues posted on the Twitter accounts of both Selena Gomez and Adidas NEO.

In the first video, which was uploaded today, the singer elaborates what the initiative is about, while showing off her midriff in a black crop top. Her sexy look is completed with smoky eye makeup and dark red lipstick.

"It's so much fun to break the rules by sharing my favorite new looks before the collection is launched!" said Gomez. "It's cool to be able to share my inspiration and talk through the design process for my fans. I hope everyone enjoys finding the films!"

Those who find the videos will have the chance of winning items from the new collection, and when the campaign ends on Feb. 21, a Twitter contest will give one fan the chance to meet the singer in person.

Gomez's latest clothing line, which is described as "rebellious" by Claire Midwood, vice president of Adidas NEO, will be available on adidas.com, in NEO stores and other retail locations worldwide. Prices currently range form $25 for a T-shirt to $85 for wedged sneakers.