A University of Alabama sorority is getting flak for a recruitment video critics call "racially and aesthetically homogeneous," "hyper-feminine" and "objectifying."

Instead of highlighting the positive aspects of a Greek organization, Alpha Phi used the clip to show a group made up almost exclusively of white girls as they wear daisy dukes and bikinis and dance, jump around and blow kisses and glitter, USA Today noted. 

"Remember all those bikini-clad, sashaying, glitter-blowing, and spontaneous piggyback-riding days of college? Me either. But according to a new video, it's a whirlwind of glitter and girl-on-girl piggyback rides at the University of Alabama's Alpha Phi house," wrote AL.com op-ed writer A.L. Bailey, who brought the clip to national attention.

"No, it's not a slick 'Playboy Playmate' or 'Girls Gone Wild' video. ... It's a parade of white girls and blonde hair dye, coordinated clothing ... bouncing bodies, euphoric handholding and hugging, gratuitous booty shots, and matching aviator sunglasses." the commentator complained. "It's all ... so 'Stepford Wives: College Edition.' It's all so ... unempowering."

The University of Alabama administration agreed on Monday that the video was inappropriate.

"[The clip] is not reflective of (the university's) expectations for student organizations to be responsible digital citizens," said Deborah Lane, the associate vice president for university relations, in a statement. "It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived."

Even though it had amassed 500,000 views on YouTube in the first week it was posted, Alpha Phi reacted to the criticism by deleting the clip and shutting down all its social media pages, Today detailed. But Griffin Meyer, the University of Alabama student filmmaker who helped the sorority shoot the advertisement, told USA Today that the outrage may have been overblown.

"This video isn't for politically sensitive adults who immediately associate a Popsicle with sex," Meyer said. "There is no drinking, no drugs, no nudity. It's kind of sad girls can't play fake football or be in a bikini without the judgement of the entire Internet."