On Tuesday, reports surfaced that Apple will be joining the streaming market and compete with other streaming giants like Netflix, Amazon Prime and Hulu. But the news reports were only about Apple creating their own original programming, so far.

According to CNN Money, this is a bold move for the high-end tech company. Their products already have several areas of the market cornered, and now if they roll out their own original content and offer it via the iTunes app, that means they could be carving a place in the bustling streaming market that could eventually dip into the deep pockets of Netflix and Amazon.

Reports of this happening does not have Netflix worried at the moment though. Netflix CEO Reed Hastings thoughtfully acknowledged many other companies have their own original programming but do not offer the binge style of content consumption. There has also been no reports as of yet that Apple plans to offer a buffet of video streaming under subscription pricing.

"Other people are doing shows too," Hastings said.

"HBO is doing shows, FX are doing shows ... so the fact that additional tech companies may be doing shows, that's really not that big a deal given the total number of shows being produced around the world."

The move from Apple has not been officially confirmed, and the plans seem to be in a top-secret vault locked away in their Cupertino offices. But there have also been reports that Apple has been reaching out to executives within the entertainment industry for confidential talks on the new venture, which has not gotten past the theory stage yet.

There has been speculation Apple is simply trying to expand on what it's already doing, which is bankrolling music documentaries and concerts for film.

Netflix's buffet style of streaming has been focusing mostly on offering new, original content. Amazon Prime has also followed suit but has not quite reached the heights that shows on Netflix have achieved. Those shows include the hugely successful "House of Cards," "Daredevil" and "Orange Is the New Black."