Starting on Sept. 2, Hulu added a new premium pay service to its streaming platform that has always had commercial interruptions for its TV shows and movies.

But according to Deadline, subscribers that do not want to deal with the commercial interruptions will have to pay four more dollars a month.

The old standard rate for customers of the subscription streaming service was $7.99. That price included the streaming movies and TV shows that the platform had to offer. But that also included commercial breaks before, during and after the show. That of course is the same thing that broadcast and cable networks do when they air their content.

After a heaping load of customer complaints about the non-stop commercials on Hulu, they have devised a plan to offer their subscribers commercial-free television by asking them to pay more for the convenience of not having to watch them.

This, of course, is directly the opposite of what their two main competitors, Netflix and Amazon Prime, do with their streaming video services. Neither one of those companies have ever had commercial interruptions on their streaming services.

Netflix also charges their subscribers $7.99 a month and that is for a commercial-free streaming experience.

Amazon Prime charges subscribers $99 a year for the same commercial-free experience, but they also offer perks on their website which includes free two-day shipping on purchases, free Amazon Prime Music streaming and now, video downloading from their streaming buffet.

All three streaming service companies have content that is exclusive to them, so a customer just needs to choose which one offers the content that appeals the most to them.

Hulu's new pricing structure for ad-free content is now $11.99 a month, which weighs in at $4 more than Netflix. Annually, that is almost $45 more than Amazon Prime.

It would appear as though Hulu is now at the bottom of the Big 3 list in terms of quality and value.