Besides dropping his beauty pageants from the air and creating custom piñatas, Latinos are finding new cathartic ways to bash GOP presidential front-runner and celebrity real estate mogul Donald Trump in the digital space.

Today we take a look at "Trumpada," the new mobile game with "The Donald" right at the center of it.

Trumpada: The Game

Trumpada is a simple side-scroller recently made available on Android (sorry, no iOS). As we previously reported, Apto Communicacion Digital, a developing house based in Guadalajara, Mexico and run by co-founders Andres Preciado and Alvaro Plasencia, created the game in three weeks.

In Trumpada, you play as the golden (haired) boy himself, Donald Trump. You run along what must be the candidate's 400-mile-long border wall, jumping over pits and defeating enemies with the two most powerful weapons Trump has: his comb-over and his money.

Meanwhile, you collect more money in the form of good-old sidescroller coins. But the only real objective in the game is to get a high score, since the side-scrolling action continues ad infinitum until you eventually lose.

If you're looking for a challenging or innovative or complex game, Trumpada isn't what you want. But the developers weren't going for a technical achievement -- they were looking to make a statement.

It's a silly game, as most smartphone games are, but as Apto's founders told Fusion, there are some not-so-lighthearted feelings behind its creation.

"Everybody hates this guy," Plasencia said to the news site headed by relentless Trump critic Jorge Ramos. "He has spoken crap about Mexicans, he is making fun of us all the time. Every time he speaks, he causes trouble to Latin communities."

The anti-Trump bent even inspired the game's name. As Plasencia said to Fusion, Trumpada is "a very common word in Spanish, especially in Mexico, that menas 'hitting somebody hard enough.' This game is for people who want to stop Trump in the presidential race."

As Political Satire

But as a piece of digital political art, does Trumpada hit the polarizing, epically disliked by Latinos Republican front-runner "hard enough?"

You may think the answer depends on your personal politics, but with the clear aim of creating a piece of interactive political satire, Trumpada is political art that can be (apolitically) judged based its execution of that goal.

And as political satire, Trumpada's message actually doesn't come across very clearly.

For comparison, consider another recently released satirical Trump app, also by a Mexican developer, called Trumpealo.

Trump is not the subject of this game, but instead the object -- specifically, the target on a stage, at which you throw cactuses, soccer balls, and tequila bottles. Every time you hit him, you get an old comic book-style "Trump!" graphic instead of the usual onomatopoetic "Pow!" or "Bang!"


The meaning of this game is obvious: like a clown on a vaudeville stage, Trump is a ridiculous figure. As such, he is deserving of ridicule -- and airborne cacti, rather than tomatoes.

It's not the subtlest message, but in contrast, you almost can't call Trumpada's message subtle at all, but more accurately, obtuse.

In the app store description, the developers write (as translated to English by Google), "take control of the border showing (off) some wealth against the enemies."

But who are the enemies? Mexicans. That's fine for satire, and it makes sense, since the Mexican people were the target of Trump's demagoguery from the start. But how are they portrayed? Mostly as thugs; sometimes taco-wielding thugs. Otherwise, as other Latino stereotypes.

Apto may be going for irony, bringing to life in a cartoonish game the childishly simple and offensive view of Mexico he's espoused ever since his "murderers and rapists" speech declaring his candidacy. But full-on irony in political satire is a tricky thing. Just ask Stephen Colbert.

Though I didn't make it very far in the game (didn't grow up with Mario), I kept waiting to see something that brought the real message home, like a sympathetic "enemy" or attackable bystander; Perhaps a mother with two kids that you, as Trump, nonetheless vanquish from existence with a flying wad of cash.

The only piece of clear political meaning behind the game comes from something Apto mentioned to Fusion:

"People are having a great time playing it. They enjoy that Donald always loses, it doesn't matter what happens -- he always loses. It's a hard game; try to get the high score. Imagine that when he falls into the holes, he's falling into Chapo Guzman's tunnel."

That sounds like nothing but a post-hoc interpretation, trying to paint some political point onto the concept of infinite gameplay (or being "unwinnable"), which is a common feature of many games going back to Tetris.

And the fact that the game is difficult and the player character dies often hardly causes joy, just because that character is Trump. You'd still get gamer frustration from an overly difficult game even if you were playing as a psychopathic maniac.

In an app, with no real context to ground it, the political sarcasm (if that's even what's going on) will no doubt be lost on many people. In fact, it may be seen by some as a pro-Trump game, despite the unflattering whiplash motion of Trump's comb-over.

Tap That App

Still, the game is free, bug-free, and fun. Try it out, especially if you've been following political current events -- it's worth the download (and, of course, all those ads), but it could have been much more.