In a turn of events for the highly anticipated "Deus Ex: Mankind Divided," Square Enix and Eidos Montreal finally announced that they are removing the "Augment Your Pre-Order" feature of the game, as per a statement released on their official website.

According to Attack of the Fan Boy, the announcement received massive backlash from disappointed fans primarily because it stripped them off the chance to avail the special the game's special content. It also affected the unlocking challenge that will award players of those special and limited contents.

The move by Square Enix to terminate the feature also meant that no one would get a firsthand look of the video game; instead, everything else would be released on Feb. 23, 2016.

In their official website, Deus Ex said, "At both Square enix and Eidos Montreal, we've been listening to everything you've had to say about the 'Augment Your Pre-Order' program. When it was first conceived, we wanted the program to give you more choice about what you receive in terms of pre-order incentives, because we've seen in the past that when we choose those packages ourselves, and split them across regions, it has caused frustration."

However, the company noted that they "quickly noticed that this approach created even more frustration than before, resulting in a resounding amount of negative feedback."

"We've spent a lot of time reading through all your comments, working to understand how we can try to make things right for you. After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who pre-orders 'Deus Ex: Mankind Divided' or purchase a Day 1 edition of the game. Additionally, the release date will no longer be changed in accordance with pre-order numbers, and everyone will gain access to the game on February 23, 2016."

The "Augment Your Pre-Order" is supposed to give fans their choice of content instead of receiving what's supposed to be regional and console based content. But with several fans disagreeing with the concept and a lot more negative feedback, the rip-off resulted to the apparent cancelation of the program.

The announcement was also posted on Deus Ex's official Twitter page, where it read, "You asked for this: We are cancelling the 'Augment Your Pre-Order' program."

Fans weren't able to contain their feelings, saying that it was a "passive aggressive" statement, some took it as unremorseful retraction of a failed campaign. Either way, the move to cancel the program has literally duped fans from pre-ordering a promised four-day advanced acquirement of the game.