In light of Thursday's mass shooting at a community college in Oregon, a visibly frustrated and angry President Barack Obama expressed his grievances toward the U.S. Congress' inability to pass common sense gun regulation to help protect innocent Americans from senseless acts of gun violence.

"This is a political choice that we make, to allow this to happen every few months in America. We collectively are answerable to those families who lose their loved ones because of our inaction," the president said Thursday night following the massacre, which left 10 people dead, reports The Hill.

Oregon officials say the gunman opened fire at the Umpqua Community College in Douglas County on Thursday morning, killing 9 people and wounding 7 others. The shooter, who was later identified as 26-year-old Chris Harper Mercer, was also killed. Witnesses say that Mercer appeared to target Christians in his attack.

During his impassioned speech, Obama took a jab at the National Rifles Association (NRA) for advocating against gun control and called on the American people to vote for elected officials that will push for gun regulation.

"So tonight, as those of us who are lucky enough to hug our kids a little closer are thinking about the families who aren't so fortunate, I'd ask the American people to think about how they can get our government to change these laws, and to save these lives and let these people grow up," he said, according to The New York Times.

"And I would particularly ask America's gun owners who are using those guns properly, safely, to hunt for sport, for protecting their families, to think about whether your views are being properly represented by the organization that suggests it is speaking for you."

The president continued, chastising pro-gun-rights groups for rejecting safety laws like expanded background checks and bans on assault weapons and instead advocating for wider gun distribution.

"How can you, with a straight face, make the case that more guns will make us safer?"

Obama said the frequency of mass shootings has caused people to "become numb to this."

"Somehow this has become routine. The reporting is routine, my response here at this podium ends up being routine. And what becomes routine is the response from those who oppose any sort of gun control legislation," Obama said.

"Right now, I can imagine the press releases being cranked out. 'We need more guns,' they'll argue. 'Fewer gun-safety laws.'

"Does anybody really believe that?"

Watch the speech below.