'Normal Barbie Doll' for Sale has Average Female Proportions; Where to Buy?
The world is about to meet The New Barbie to be unveiled by graphic designer that Nicolay Lamm.
Last August, Lamm created an "Average Barbie," that is a reshaped version of Mattel's iconic Barbie doll. Lamm's the new and improved Barbie doll conforms to the body measurement of a 19-year-old girl based on CDC statistics, reports The Week.
Mattel's original Barbie dolls have been widely criticized since it first hit the market in 1959 for projecting unrealistic body features and contributing to negative perceptions of girls' body image.
"A lot of people asked where they could buy normal Barbie," Lamm told Time. "But no one could buy it because it didn't exist." Lamm is now on the quest to raise $95,000 in crowdsourced funds to make an initial batch production of 5,000 dolls. The dolls, made under the Lammily line carries with it the tagline, "Average is Beautiful."
The doll, as seen here, comes with brown hair and minimal make up. This photo is a comparison of the traditional Barbie (on the right) and the Lammily (on the left).
While there can be great respect and admiration for Mattel's career oriented Barbie, with over 150 professions, the Lammily doll is also game for anything. Unlike Mattel's doll that couldn't really stand tall or move like a real person, Lammily dolls promote a healthy lifestyle with its advanced design that enables the doll to move her wrists, kneews, elbows and feet, reports Time.
"After I created Average Barbie, a lot of kids and mothers were asking me, 'Where can we get a doll like this?' So, Lammily is my response to them. I did this for them," Lamm said. "I'm not necessarily trying to send a message, I'm just trying to make an alternative which does not yet exist."
If you'd like to see more, view the Lammily YouTube about the Barbie below:
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