Businesses today normally capitalize on advertisements to earn revenue, but Valve is not buying that concept.

According to Gamespot, Valve does not entertain the idea of putting advertisements on Steam and has previously said that it actually doesn't have a "user value." This means that consumers don't actually benefit from these advertisements and they just cost a lot of money.

Erik Johnson of Valve said, "We tend to focus on long term relationships and advertisements of this nature actually cost money and create negative value in the eyes of the customer." Johnson also believes that advertisements are bad business decisions.

Right now, Valve has over 125 million users, which is probably a good number as they don't feel the need to advertise. Valve has also been focused on finding and creating better features that will enable its users to find their most wanted games online.

Instead of making short-term revenue investments, they introduced in 2014 the "Steam Discovery Update." The said feature allowed their consumers to filter or choose what they want to see on their news feed of new releases. With over 6,000 games sitting in their library, the "Steam Discovery Update" was probably be one of their greatest investments.

Meanwhile, GameSpot also revealed that Valve is actually in the process of introducing new hardware in time for the upcoming Game Developer's Conference.

The company plans to formally introduce the "Steam Machines with the final steam controllers" and the SteamVR device system. The Valve Steam Controller is reportedly being finalized. The said controller was primarily announced by Valve in April of 2013. Leaked details surfaced last December, but this time, it's really happening.

GameSpot also had the chance to try out the new Steam Controller at Valve's Head Quarters. It is expected to launch by November.

The primary role of Valve when it comes to its hardware line has been all about the approval of its specifications and usability, instead of manufacturing them.

However, CEO Gabe Newell downplayed it, saying, "We really view our role in this as enabling. We'll do whatever it's going to be helpful to other hardware manufacturers."

Watch out for the new and upcoming announcement from Valve at the Game Developer's Conference in March. The conference will be hosted by the Moscone Convention Center in San Francisco and the event will run for five days from March 2 to 6.