In today's digital age, there is no better way to promote a horror movie than to pull a Halloween prank just before its release and upload it to YouTube. That was the case with the upcoming release of "Paranormal Activity: The Ghost Dimension" when director Oren Peli pulled a Halloween prank on unsuspecting home buyers who were invited to an open house that turned out to be the original house from the first "Paranormal Activity" film.

According to Deadline, the prank went down without a hitch when a realtor opened the doors for various people and showed them the house. They all seemed oblivious to the significance of the house, but they were greeted with several paranormal incidents such as a flashing microwave, a painting dropping off the wall and the grand climax of a bathroom mirror splintering apart while they were standing in front of it.

Although the video did not show their reactions when they found out it was a prank, it is safe to assume that the homebuyers were likely on edge with their search from that point forward.

See the video below and watch the film upon its release on Oct. 23.

It might be worth mentioning that this is not the first time a horror movie used Halloween pranks to help promote the film.

Back in October 2013, the remake of the classic Stephen King book "Carrie" used a similar tactic to promote that film starring Chloe Grace Moretz.

In that prank, which was uploaded to YouTube, the situation was setup in a coffeehouse and was pulled off with incredible success, getting nearly 65 million views to date.

The subject matter of the film was about a girl with telekinesis and was on edge. The prank was pulled off with a similar theme and mirrored the subject matter of the film.

See that video below.