NFL Streaming is Finally Free at Yahoo, See Details Here
Last Sunday's NFL game between the Jacksonville Jaguars and the Buffalo Bills had a different avenue for avid NFL fans. It wasn't the usual TV screening, but, for the first time ever, the game was streamed via Yahoo!
It was the first time that one of America's highest rated sports was exclusively available online since NFL and Yahoo! recently partnered up so the game can reach global viewers.
While many might have enjoyed their on-the-go streaming of the Jaguars vs. Bills game on their mobile phones or laptops, some were not satisfied as the streaming had many glitches and pauses, Business Insider reports.
Considering that this is the first time that such partnership ever happened, with Yahoo! being the only streaming service available for all viewers except for the home markets of Buffalo and Jacksonville, as reported by Fortune, there were too many instances where the game got blurred and was pixelated.
However, it seemed like Yahoo! CEO Marissa Mayer was pleased of the result, saying on Twitter, "Our NFL Live Stream starts this morning and our headquarters is hopping! Parking lot chock full at 5 a.m."
The highly criticized partnership for last Sunday's game was viewed to be more of an advantage than a hassle as Yahoo! executives were quite excited about the global reach of NFL for the first time.
"I think it is not just about how you're going to be experiencing sports in the future but also TV in general," Adam Cahan, Yahoo's senior vice president of video, design and emerging offerings said, as quoted by Fox Sports.
"It's an interesting phenomenon. In the U.S., both cable and satellite providers for the first time ever are losing subscribers. As the number of households and the penetration rate goes down, larger and larger audiences are no longer engaging in TV as their primary source of video consumption," Cahan added.
The streaming spectrum was previously hyped up by Yahoo!, saying that it would deliver great results. "At the high end, if you're on a big-screen TV and have a perfect network connection, we can deliver six megabits per second for an Ultra-HD kind of experience," Cahan said per Fox Sports.
"The bit rate will go down if you're on a bad network connection or a screen that is not capable of delivering that type of experience, like an old mobile device or laptop. We will adjust what you're getting to make sure to optimize what you have," Cahan further explained.
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