BlackBerry is making sure they their brand stays in the market by introducing the new BlackBerry Priv, the brand's first-ever Android-based smartphone.

According to a report from Android Headlines, the Canadian smartphone maker introduced the Blackberry Priv primarily in Canada, the U.S. and the U.K., where it also launched its pre-ordering online.

BlackBerry may not be as popular as before, but for them, Priv is as a new innovation that might eventually pull the brand from its dire situation. Most consumers are ecstatic, especially after the much-loved brand eventually strayed off from their own BlackBerry OS and integrating their device on Android. It's way cheaper than the current giant brands such as Apple, Samsung and even HTC.

However, something is off as the new Blackberry Priv is quite expensive. It was recently launched for the price of $899 in Canada, $699 in the U.S. and £599 in the U.K. But before taking a step back due to its steep introductory price, consumers must first take a look at its features. The new BlackBerry Priv will run on Android. It also has a slider that is conceptualized to have a reliable physical keyboard. BlackBerry has not given up on the development of the BlackBerry 10, but the Priv is yet to step up and see what it can do for the brand.

According to Pocket-Lint, BlackBerry Priv has a 5.4-inch display that features a curved edge. With its 2560 x 1440 pixels of QUAD HD resolution, the Priv is not far from being compared to the Samsung Galaxy S6. It is supported by 3GB of RAM, 32GB of storage and a micro-SD slot.

The Priv will come out of the box fully equipped with the Android 5.1.1 Lollipop. While current users of Android phones have the option to update their phones with the Android Marshmallow 6.0, the Blackberry Priv's ability to be upgraded remains to be seen.

The high security level that BlackBerry promises its users lies on the harware design of the phone. The manufacturing process of the device, which has been practiced by the company since it started, has always integrated the use of cryptographic keys in the hardware ito secure the phone's private content.

INSIDE BlackBerry featured one review, which stated that Blackberry's privacy and security practices may be their ticket to more handset sales. Also featured on the blog is Rhiannon Williams of The Telegraph saying that the QWERTY feature of the BlackBerry PRIV may be the one thing consumers will clamor for after the current generation of smartphones has been all about touchscreen features.