Chinese Smartphone Brand Oppo Enters Mexican Mobile Market
Oppo Electronics, a Chinese smartphone manufacturer that is showing it can innovate as well as the top Android smartphone makers, recently announced it was entering the mobile market in Mexico with a few of its top smartphones.
Oppo may not be a household brand, but it is slowly making its way to critical attentions and new markets with its quirky, innovative smartphones. Earlier this year, Oppo expanded its retail operations into India and then Malaysia, and the company is following up on that by entering Mexico for offline retail.
"Mexico's high growth rate has remained consistent throughout recent years within the telecommunications industry," said Oppo's release announcing the move, laying out the reasons why it wanted to tap the quickly growing Latin American market, in which Mexico is leading. Oppo made its announcement locally last week during a launch event held at the Telcel Theater in Mexico City.
Oppo says it is looking to increase brand recognition by entering Mexico, as it makes a transition into Central America with the help of telecom company Telcel.
"OPPO is excited to introduce its technology into the Mexican mobile market. Though it is a challenging and competitive place for operating, we are confident that Mexico will be a success. Our commitment to a strategic alliance with Telcel will ensure that we have extensive coverage available throughout the country," said Moisés Salame, CEO of OPPO Mexico, in the release.
For Mexican consumers, Oppo will be offering two of its cheaper handsets -- the Find 5 mini and the Neo. The Find 5 mini features a 4.7-inch display with 720p resolution, a 1.2GHz processor with one GB of RAM, WiFi, Bluetooth 3.0, and an 8-megapixel LED flash camera, all costing the equivalent of a little over $400 (unlocked). The much more affordable Neo costs just over $200 in U.S. dollars (unlocked), and features a 1.3 GHz processor with half a Gig of RAM, a 5-megapixel main camera, and a 4.5-inch with 480 x 800 standard definition resolution.
Oppo is also launching in Mexico with the relatively stacked Oppo N1, which features a physically full-swiveling 13-megapixel camera for high quality selfies and a built-in option to either run Oppo's customized Android 4.2 or a pre-installed CyanogenMod. It comes with a quad-core 1.7GHz processor with 2GB of RAM, options for 16 or 32GB internal storage, and an almost 6-inch screen with 1080p Full HD resolution.
As we previously reported, the Oppo N1 also features an innovative feature that should be common on large-screened Android smartphones: a touch panel on the back called "O Touch," which allows extended gesture input while operating the phone with one hand.
As we've previously reported, the mobile market in Mexico more than doubled in 2012 and grew by 50 percent again in 2013. Projections see as many as 33.3 million Mexican smartphone users in the near future.
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