Justin Bieber Drops Music Videos for Songs in New Album ‘Purpose’
Justin Bieber is making a statement with his fourth studio album, "Purpose." It's his first release in three years, and the superstar is making it clear that it's not just another project, but a significant step in his journey as a musician and a grown-up.
Fresh off the album's release, Bieber unleashed a series of music videos for each song on his 13-track album, according to a report from Elle. The videos, available on the star's official VEVO page, were each a part of a bigger project dubbed "Purpose: The Movement", which Bieber showcased to fans last Friday at the Staples Center.
Those hoping for scene after scene with the 20-year-old star might be a bit disappointed as not all the videos feature the pop heartthrob prominently. But the clips are striking enough on their own with stunning dance choreography, striking visuals and cool cameos by Skrillex, Diplo, Big Sean, Travis Scott and Halsey, who bring much-appreciated star presence to the show.
Most importantly, the new Bieber content puts incredible context to each track in the album. All the videos were impeccably crafted and well thought out from the heartfelt couple in "Love Yourself" to the jaw-dropping talent in "Children."
The first few seconds of "Mark My Words" explained Bieber's choice of album name interspersed with relevant clips of the artist — in tears, lashing out at the paparazzi, in stadiums, lying on the ground alone.
"I felt like I lost my purpose for a while and now I feel like I found my purpose," Bieber's voiceover shared. "And I just want to bring that hope to people and that light to say, hey, you might have lost your purpose or maybe you're searching for your purpose. But purpose is so important. And I just want people to see that there is hope and there is a light at the end of the tunnel and the best is yet to come ahead of you."
Bieber's recent resurgence has everyone in the industry sitting up and taking notice. It's not just his well-known pals who are speaking up to support him. Fellow artists are expressing their admiration for the young musician, even interested in teaming up with Bieber.
"I would love to collab with him," Tori Kelly told Hollywood Life in an interview during the 2015 HALO Awards. "We're kind of in the same management team, so that would be awesome if he's down!"
Justin Bieber's "Purpose" is now out in stores.
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