Take-Two Interactive CEO Strauss Zelnick has shared his thoughts on the company's attitude towards annual releases.

Zelnick recently told an audience at the MKM Partners Investor Day in New York that annualization can wear down the value of a given brand, especially AAA titles.

"The market asks us, 'Why don't you annualize your titles?' We think with the non-sports titles, we are better served to create anticipation and demand," he explained via GameSpot. "On the one hand to rest the title and on the other hand to have the highest quality in the market, which takes time. You can't do that annually."

Take-Two is the multinational company that owns Rockstar Games, the developer behind the hugely successful "Grand Theft Auto" franchise. On average, it takes four years before another major "GTA" title comes out. There will also be follow-ups to "Red Dead Redemption" and "Max Payne," but fans have been waiting for a few years now for the sequels.

Even though Take-Two has no plans of rolling out yearly instalments of its top franchises, save for sports games like "NBA 2K" and "WWE 2K," Zelnick is certain that the company can still make a large profit during idle years.

"What we would like to do is be able to have enough hit intellectual properties in any given year, whether we have Title A or Title B, is not the issue," said the executive. "We'll have a handful of really great franchises and new intellectual properties that together really have the economic impact of an annualized business without the detriments of an annualized business."

According to Zelnick, those detriments could erode intellectual property and reduce the quality of games, something he doesn't want to see happen to the company's flagship brands. By comparison, Activision rolls out a new "Call of Duty" every year. Meanwhile, it's no secret that Ubisoft releases a new "Assassin's Creed" every fall, sometimes to a fault.

Zelnick concluded his spiel by saying that fans can expect a more regular rotation of releases from the company's major franchises going forward. "BioShock" and "Borderlands," developed and published by 2K Games, are already in the pipeline. However, titles from the Rockstar Games division such as "Grand Theft Auto," "Max Payne" and "Red Dead Redemption," have not been confirmed to be following any kind of set schedule. One bright spot though is that Zelnick referred to them as "permanent" franchises.

Per a press release dated Nov. 5, Take-Two hinted it's already developing a number of unannounced projects.

"Our worldwide development teams are working on numerous unannounced projects -- including new intellectual properties and offerings from our established franchises. Our robust development pipeline extends years into the future, and promises to captivate audiences and set new benchmarks for creative excellence."