Hispanic Millennials are Not Acculturating, 'They're Shaping the Broader Culture, They're at the Center of Your Brand'

President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."

'Debunking the Millennial Myth' Kicks Off AdWeek, Teaches How to Target the Hispanic Market

By Nicole Akoukou Thompson
"Debunking the Millennial Myth," an AdvertisingWeek event held on Monday, Sept. 29, shared industry secrets, including how to target the Hispanic market from a place of strength and education
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