Earning $100K+ annually, affluent Hispanic are growing in numbers and their economic worth is tipping scales. While only 12.2 percent of Hispanic earners are affluent, that fact has not stopped the small segment from quietly wielding that wealth and influencing both the non-Hispanic affluent market and non-affluent Hispanic spenders.
Well-heeled Hispanics constitute 12.2 percent of Hispanic earners, and these influences tend to throw about their financial weight a bit more than non-Hispanic affluent spenders.
Savvy, affluent and upscale Latinos have soaring purchasing power, and ad campaigns have been working to connect with high-earning Latinos by attempting to understand the preferred media and voice of this segment.
