When Is a Latino No Longer a Latino? Research Shows Poll Phrasing Matters

A new look at an old problem in demography: when people no longer identify with their ethnic group.

Bicultural, Stylish & Young: Upscale Latinos are Big Spenders, Better Planners, Healthier and Love Pets

By Nicole Akoukou Thompson
Young with large families, stylish and bicultural, upscale Latinos are more likely to belong to dual income earning households. They're more likely to devise a plan for family finances, pay off debt, plan for a brighter tomorrow and own pets.

Bicultural Campaigns Try to Lure Latina Millennial Mothers, With Mixed Success

By Nicole Akoukou Thompson
Bicultural campaigns in traditional and non-traditional media are gaining popularity, as Hispanic millennial mothers become more and more attractive to marketers who are looking to unlock the secrets of their shopping habits.
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