Younger than non-Hispanic white shoppers in the U.S. by 10 years, the Latina shopper considers herself passionate, and she "identifies herself with the brands that are trendy, feminine, sexy and fun." With 19.3 million Latina shoppers in the U.S., they command the bulk of $1.2 trillion in Hispanic purchasing power--a number that is estimated to climb to $1.7 trillion by 2017.
