"Spanglish" has been called English's assault on the Spanish language; an implementation of English in routine speech or writing of Spanish-speakers that leads to the invention of words and phrases that don't exist in English or Spanish. This upsets purists, who see the infiltration of English vocabulary, particularly in the United States, as blatant Americanization of the Spanish language. Spanish and English are used interchangeably, within the same sentence -and the bilingual splicing of words is not unheard of. It has become a part of daily life, Latino American culture, and is promoted through major media outlets. Spanish words sometimes replace their English counterparts, and English words have crept "into everyday speech in Spain and Latin America, spreading to advertising, movies, and the other media of popular culture."