Latino buying power has become the thing to talk about, as it has increased six fold since the 1990's: the $212 billion collective purchasing ability has matured to an estimated $1.2 trillion in 2013; as the Hispanic population increased 43 percent within the last 13 years, rising from 35.3 million to 52 million+. However, Latino companies (big business and startups) are still few and far between. Despite the magnitude of Latinos' contribution to the American economy, and the number of Latinos functioning at every level of the workforce, Hispanic-owned and Hispanic-run business often don't make impressions on the American public and mainstream corporations. But, there are a few large Latino companies that have been able to access extensive returns, becoming true competitors in their respective industries. The top revenue-earning Latino companies were recently established by HispanicBusiness.com, showing that Latinos head in a varied range of industries, offering a number of services.