Latina-owned businesses happen to be the fastest-growing segment among women-owned enterprises. These businesses contribute about $56 billion to the American economy each year.
Scrubbs Cleaning Inc., established in March 2013, was built from the ground up using hard work -pun intended. Often on hands and knees, scrubbing and grinding against grime, or perched high, wiping and dusting against grit, Devin Escobar, his cousin Evelyn Marcia, and her boyfriend, Oscar Azucar do this "domestic" work with purpose, pride and intention.
Research was recently done to investigate whether there were startups launching scalable businesses aimed to service the Hispanic community/ consumers, and surprisingly, there aren't very many.