This week in social media, Facebook began testing Snapchat-style messaging in Facebook Messenger. Meanwhile Pinterest introduced a smart, unique visual search feature, Twitter introduced GIFs you can control, and Snapchat is planning on making even more money off of its Lenses feature.
Facebook has been trying to capture some of Snapchat's magic for a while now. While Facebook has been losing its appeal with young, active teens (an incredibly important demographic) over the past few years, Snapchat has caught fire with the same crowd. Now, in its third attempt at regaining that audience, Facebook has released "Slingshot," a Snapchat clone with a twist, which will either be the app's forte, or its fatal flaw.