Richard Montañez, who's been christened "the godfather of Hispanic branding," is a best-selling author, the inventor of Flamin' Hot Cheetos, the CEO and owner of Adelante Public Affairs & Communications, a former janitor, and an acclaimed motivational speaker. He stepped onto the stage with gusto, putting hundreds of millennials to shame with his unbridled energy at the early hour. Montañez, author of A Boy, A Burrito, and A Cookie, took to the stage, and applause rang for a long while before he spoke. He praised previous speakers before he dove into his own personal story, which began in a Southern Californian town called Gausti.
