GoDaddy is the first major domain sales company to take advantage of the new .UNO domain extension, the new global web extension dedicated to Spanish-speaking businesses and internet users. The company, known in the U.S. for its "racy" Super Bowl commercials, is using the .UNO domain to expand its business into Latin America, hoping to grow in tandem with the expected wave of internet commerce as Latin America progressively arrives on the internet.