How are Marketers Reaching Latinos? Top Hispanic Marketers Discuss What to Expect in 2015

Shifts have transpired, and the previously underserved Latino market has proven to be a mighty force to be reckoned with in 2014, and the upcoming year will likely prove the same, according to top marketing experts.

Does Decline in Spanish Fluency in Hispanic Households Signal a Cultural Loss or Growing Inclusion in American Society?

By Nicole Akoukou Thompson
While the use of Spanish has grown and been incorporated into many aspects of life in the U.S., researchers project that the number of Hispanics speaking Spanish will drop from three-fourths to about two-thirds by 2020.

Hispanic Millennials More Comfortable Than Peers With Financial Technology, Mobile Banking

By Nicole Akoukou Thompson
Ninety percent of Hispanic millennials said they use online tools/phones for their daily banking activities. Forty-four percent of Hispanics use mobile banking applications and sites, compared to 29 percent of the general population. Young Hispanics often engage in banking activities such as balance inquiries, bill payments, quick payments and much more.
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