Sensis Agency and ThinkNow Research unveiled grounding breaking key research findings, which gauge Hispanic Millennials' shopping preferences, attitudes and behaviors.
With more than 20 percent of the highly sought-after U.S. millennial segment identifying as Hispanic, there's no doubt that Latino millennials have been marked as the trendsetters and spearheaders. Not only that, but as many Latino millennials move into peak earning years, their purchasing power will continuously increase, challenging the might of the Boomer dollar, according to a new study.