Hispanic Ad Spending and Reallocation Could Mean Accelerated Growth for Firms, Brands: Study

The Hispanic market is traditionally underserved, but that may change soon. Several firms with the financial services, insurance and retail sectors have discovered that reallocating funds and increasing ad dollar spending on Hispanic media could mean a greater return on their investment.

Hispanic Consumers to Spend $1.3 trillion in 2015, Prompting National Economic Growth

By Nicole Akoukou Thompson
Hispanic consumers continue to outspend other groups when it comes to groceries, used cars and phone services. Their $1.3 trillion in economic contribution drives U.S. consumer markets.

How are Marketers Reaching Latinos? Top Hispanic Marketers Discuss What to Expect in 2015

By Nicole Akoukou Thompson
Shifts have transpired, and the previously underserved Latino market has proven to be a mighty force to be reckoned with in 2014, and the upcoming year will likely prove the same, according to top marketing experts.
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