NASCAR looks to expand beyond its current market with new deals in place with NBC Sports, Fox Sports, and IMG that will help the stock car series raise their brand awareness among Latinos in the United States and beyond.
Aric Almirola talks exclusively with Latin Post to discuss becoming the third Hispanic to win a NASCAR stock car race after winning the Coke Zero 400 at the famed Daytona International Speedway, qualifying for "The Chase For The Sprint Cup" — NASCAR's version of playoffs to determine the champion — and NASCAR's engagement with the Hispanic market.
