The Free LA: No More ICE event was one of 10 similar rallies staged in Southern California, which were all part of about 70 #Not1More demonstrations held across the nation.
In an effort to better connect with this community, the establishment launched a new promotion that employs a Mexican slang term that means "super cool" to some, while others find the term deeply offensive. Pizza Patrón's limited time offer, an extra-spicy pizza that boosts jalapeño encrusted pepperoni, topped with even more jalapeño, is being called La Chingona.