In the mature U.S. wireless market, competition to find new customers -- or to lure away current customers from other carriers -- is fierce. Seeing an opportunity for growth in young millennials, and especially digital-savvy young Latinos, AT&T is launching a campaign Monday called #BetweenTwoWorlds to win over young bicultural Latinos.
Latinos love mobile. That's been the message of various studies and surveys throughout the recent past, and this week PricewaterhouseCoopers added its own research into the chorus.
Square, the small business credit card service, has decided to tap into the U.S. Latino small business market with a new Spanish-language version of their point of sale app. Beginning this month, Square is pushing into Latino-heavy business markets across the country.
We've already seen that Latinos watch more streaming digital video that the general U.S. consumer. Now, the Motion Picture Association of America's newest study on moviegoers at the theater has found that Latino oversample in that arena, too.
On Wednesday, Rev. Jesse Jackson decided to call attention to the tech industry's diversity problem by writing an open letter to Silicon Valley giants and leading a delegation to Hewlett-Packard's shareholders meeting.
A new app targeted at the tech savvy U.S. Hispanic market hopes to provide a direct channel for major brands to Latinos' smartphones. Veo is a new promotional and advertising app meant to cut out the middle man between companies and Latinos' attentions.
Latinos aren't signing up for the Affordable Care Act's healthcare marketplaces in droves, as President Obama's administration expected. Now a Hispanic market research firm in California says it has the reason why: the marketing was all wrong.
With dirt-cheap international messaging apps like WhatsApp coming to prominence, thanks to Facebook's not-so-cheap acquisition of the company, the pressure is on telecoms to keep their customers, like many Latinos, who frequently communicate across borders. Time Warner Cable (which also provides phone service) is responding with free calls to Mexico.
Just in time for Valentine's Day, the Pew Research Internet Project has released a survey about how the internet and social media has impacted couples' lives. The takeaway? The internet and the devices connected to it can be good relationship tools, if treated properly. Also, people are sexting more.
"Hispanics are ahead of the digital curve" according to a new report from Nielsen, which found that the average Latino is more likely to own a smartphone and frequently use cutting-edge digital media on the internet.
The Latino Startup Alliance (LSA), a non-profit founded to support Latino tech entrepreneurs get their startups off the ground, is joining with Latino PR and news wire Hispanicize to expand its non-profit organization nationally.
The plans for a long-sought after high-tech, high-speed rail line between the United States and Mexico just took a step forward, as officials from Texas and Mexico held a high level meeting on Thursday with the U.S. Department of Transportation in Washington, D.C.
The Hispanic Chamber of Commerce of Wisconsin is about to hold its 24th annual gala and awards dinner in Milwaukee, Wis. There, the chamber will hand out awards to local businesses, including a Small Business of the Year award to MiVoz, a community-building Latino website that covers Milwaukee and Chicago.
A new study shows that Latinos and other minorities still lag behind in preparation for continuing education in subjects leading to science, technology, engineering and mathematics (STEM) careers. The study found that Latinos, females, and African Americans remain underrepresented in Advanced Placement (AP) exams for computer science.
A recent study by the Pew Internet and American Life Project appears to support the controversial claim that the "digital divide" - the disparity in internet technology and access that has traditionally been defined as between American Whites and minorities, is not actually an inequality based on race anymore, but instead an economic problem. However, that conclusion must take into account smartphone internet access as if it's equal to desktop-based broadband, which it is not.
As if the Americanization and coopting of the burrito as a cheap and easy fast food product hadn't already been fully accomplished by the likes of Taco Bell, Chipotle, and those sketchy frozen bundles of processed food you find in the freezer section of bodegas in every city, the appearance of the Burrito Box, the "world's first burrito kiosk," in a West Hollywood gas station is surely the logical conclusion of the fast-food burrito.
