Speaking English, Watching TV in Spanish: Forthcoming 'Hispanic Millennial Project' Study is Full of Surprises

Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."

Pulpo Media Announces New Digital Marketing Platform for Understanding, Reaching Acculturated Latinos

By Robert Schoon
Pulpo Media, a digital Hispanic marketing agency, has announced a new data-driven platform to help companies better reach important segments of the Latino market. The platform, built on U.S. Census data and "terabytes" of proprietary data, is designed to help identify segments of the Latino population that conventional marketers might be missing.

Just Launched: Veo, A Shopping and Promotions App for Latinos

By Robert Schoon
A new app targeted at the tech savvy U.S. Hispanic market hopes to provide a direct channel for major brands to Latinos' smartphones. Veo is a new promotional and advertising app meant to cut out the middle man between companies and Latinos' attentions.
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