NGL Media, a multicultural marketing solutions company that is aimed at Latino audiences, is expanding its operations to include a full-scale production facility.
Latino tech and media innovator Bill Gato was named CEO of Latino press release distribution service Hispanicize Wire on Monday, rejoining the Latino-centric PR and wire service firm that he helped put together years ago.
AOL hasn't been mentioned much in online conversations since the late 1990s, but the company is trying to change that by reaching out to hip, growing, and increasingly moneyed audiences - and it's found the online Latino demographic a perfect target. The company just closed a licensing deal with multi-channel Latino web video network MiTú.
Many American companies today are shifting their focus toward the Latino market in an effort to tap into a growing Latino population in the U.S. At the same time, Latinos in the U.S. are also trying to tap into the Anglo market as well.
