Eugenio Derbez's 'Miracles from Heaven' Proves Successful: Marketing to Latino, Black, and Christian Communities Is Probably Why

"Miracles from Heaven" became a box office success this past weekend, showing that faith-based film continues to draw audiences, but also that Eugenio Derbez still has strong selling power. The opening of $15 million was due in part to the diversity of the film and its great marketing strategy.
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