In a new pact that builds on a successful partnership last year, Discovery Communications has inked a deal with digital-native Latino video network MiTú for more Latino series for Discovery's Hispanic TV network, as well as digital content online, in both English and Spanish.
AOL hasn't been mentioned much in online conversations since the late 1990s, but the company is trying to change that by reaching out to hip, growing, and increasingly moneyed audiences - and it's found the online Latino demographic a perfect target. The company just closed a licensing deal with multi-channel Latino web video network MiTú.