Acquiring Flurry Analytics, Yahoo Seeks to Boost Its Presence and Profit in Mobile

Yahoo has made a new acquisition, this time of a more behind-the-scenes asset than a Tumblr or Blink. Yahoo has made a deal with mobile analytics company Flurry, and despite the fact that you've probably never heard of the company before, it could be one of the largest Yahoo buys under CEO Marissa Mayer.

US Latino Millennials Consume Media in Both English and Spanish Languages, More Open to Mobile Ads Than Non-Latinos

By Michael Oleaga
Hispanic millenials in the United States represent 21 percent of the country's overall millennial population, and the former demographic consume as much digital technology as their peers.

Telefónica Starts Mobile Ad Exchange Platform Axonix with 'Strong Focus' in US, Europe, Latin America

By Michael Oleaga
One of the largest telecommunications companies in the world, with a strong presence in Latin America and Spain, created a new mobile advertising exchange platform where advertisers and publishers can buy and sell ad space.
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