Smartphone shoppers, who are overwhelmingly young, have emerged as the smarter shopper. Mobile influence has pierced each market, and it's evident that tech-savvy millennials are leading the pack when it comes to mobile influence and off-line purchasing.
Latin America has embraced the digital age, and Argentina is utilizing the technology for digital purchases. A study conducted by Prince Consulting for the Cámara Argentina de Comercio Electrónico (CACE) revealed business-to-consumer and consumer-to-consumer digital transactions totaled $4.53 billion in 2013, or 24.8 billion pesos in Argentina.
