The application of melanin-concentrated chemical creams that strips away color, and otherwise whitens, lightens, brightens or bleaches skin is a emerging process that's often marketed to remove blemishes or abnormally high pigmentation such as birthmarks and moles, but historically and continuously, these creams are used for the overall whitening of dark skin tones in Africa, the Middle East, Asia, South America, and even in the United States. The desire to eradicate "unflattering" parts of one's lineage begins with altering one's skin color for many dark-skinned men and women.
