SMWF 2014: Future of Social Intelligence: Missed Opportunities Available as Technology, Computing Power Grows

Brandwatch global Chief Marketing Officer Will McInnes wants you to think how much the world has changed in the last 10-20 years. From business, education, globalization, politics and the rise of the BRIC (Brazil, Russia, India and China) countries, McInnes said, “It’s astonishing.”

SMWF 2014: MasterCard 'Priceless Surprises' Campaign 'Successful' Using 'Storytelling, Emotion, Surprises'

By Michael Oleaga
MasterCard's "Priceless Surprises" campaign launched in January, and the campaign has proven successful for the credit card company in terms of social media presence and against rivals.

SMWF 2014: AT&T Lead Social Media Strategist Erik Larson Talks Telecommunication's Social Media Role, Usage

By Michael Oleaga
The Social Media Forum (SMWF) returned to New York City, and hosted a breakout session featuring mobile carrier AT&T's lead social media senior strategist discussing the company's online undertakings.
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