SMWF 2014: Future of Social Intelligence: Missed Opportunities Available as Technology, Computing Power Grows

Brandwatch global Chief Marketing Officer Will McInnes wants you to think how much the world has changed in the last 10-20 years. From business, education, globalization, politics and the rise of the BRIC (Brazil, Russia, India and China) countries, McInnes said, “It’s astonishing.”

SMWF 2014: Adobe, Intel, State Street Social Media Execs Talk Brand Reputation by Empowering Employees

By Michael Oleaga
Social media can be a powerful if used correctly, and employers could utilize the platform to motivate their employees and establish a better brand status.

SMWF 2014: MasterCard 'Priceless Surprises' Campaign 'Successful' Using 'Storytelling, Emotion, Surprises'

By Michael Oleaga
MasterCard's "Priceless Surprises" campaign launched in January, and the campaign has proven successful for the credit card company in terms of social media presence and against rivals.
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