Media, technology, and advertising companies have had their eyes on millennial Latinos for quite some time, since young Latinos in particular represent a wave of consumer power comparable to the boomer generation -- not to mention that seemingly every study and survey finds new ways in which they are "ahead of the curve."
Spanish-language social media pages are increasing in prominence and becoming necessary for numerous educational institutions, politicians, places of worship, government agencies and businesses, all of which are beginning to see the value of Latino branding and Spanish-language content as the number of Latinos in the U.S. continue to climb.
