In the mature U.S. wireless market, competition to find new customers -- or to lure away current customers from other carriers -- is fierce. Seeing an opportunity for growth in young millennials, and especially digital-savvy young Latinos, AT&T is launching a campaign Monday called #BetweenTwoWorlds to win over young bicultural Latinos.
Latin Post caught up with T-Mobile senior marketing manager Gustavo Pena and Univision senior vice president at enterprise development Ignacio Meyer over the phone to discuss why the two companies joined forces for Univision Mobile.
It's a well-known fact that Latinos are some of the foremost consumers of mobile technology and T-Mobile aims to please with the announcement of a new wireless service with Univision called Univision Mobile.
