Rihanna, Lady Gaga, Millie Bobby Brown, and Drew Barrymore are just a few of our favorite celebrities that have launched their own makeup lines. A lot of celebrities nowadays are turning years of makeup knowledge into a full-time passion project.

On February 4th, Selena Gomez surprised all of us by posting a video on her Instagram page. It was a sneak peak into her two year "secret" project that is officially named Rare Beauty. Although it has not yet officially launched in the stores, the Rare Beauty Instagram page has now 1.2 million followers and Gomez's fans can't wait for her products to hit the shelves. 

Promoting self-love and self-appreciation

Singer, songwriter and actress Selena Gomez has always been public when it comes to her struggles with weight gain due to her health condition. She also opened up about her experiences as being a victim of online bullying and body shaming on social media. 

With social media running our lives, there is immense pressure on young girls to look a certain way. Social media has always left a confusing impression on all of us. It can either build you or break you. Although there are numerous campaigns on building self-esteem and accepting your own body, it's still not enough. A lot of young adults still find the need to purchase unnecessary items and go on unhealthy diets in order to achieve a certain look.

Celebrities like Gomez are given the responsibility to use their platform to promote only the best for their followers and to use their platform and their voices to promote body positivity and self-love. Gomez is doing just that.

She believes that a lot of women are struggling to keep up with the impossible standards that society has put on them. These daily struggles can impact a woman's mental health and self-esteem. 

Her makeup line was created to make women feel great and confident and not necessarily to feel beautiful. Rare Beauty would ease the pressure placed on us by society with feeling the need to look a certain way, instead it would promote confidence and thus would exude true beauty. 

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What to expect from Rare Beauty

The line is expected to showcase 48 shades of concealer and foundation in order to cater to women and even men of every color. The Instagram video posted on Gomez's page shows her trying out different lipsticks so we can expect an extensive line of lip products as well.

Gomez said that she would not be hiring super models to promote her brand instead she will be seeking out "real people" to become brand ambassadors. And on Rare Beauty's Instagram page we can see this vision come to life as photos of non-celebrities are posted with captions explaining why they think they are special, using the hashtag #WeAreRare.

Rare Beauty celebrates uniqueness and individuality. It aims to build a community of strong individuals that celebrate self-acceptance, self-love, and beauty. Gomez said that her make up line will never be about how people look at you, but about how you look at yourself.