Box Office Analysis & Recap: 'Dawn of Planet of the Apes' Beats Out 'The Purge Anarchy,' 'Sex Tape' and 'Planes: Fire and Rescue'
"Dawn of the Planet of the Apes" has won the box office, beating out newcomers "The Purge: Anarchy," "Planes: Fire and Rescue" and "Sex Tape."
"Apes" made $36 million and became the second tentpole film of the summer to repeat at number one. The franchise picture was down 50 percent and has now made $138 million through two weeks. The new film is currently $33 million ahead of its predecessor "Rise of the Planet of the Apes" and is now on track to reach the $200 million mark. It will become the highest grossing film of the series and is likely to surpass "The Amazing Spider-Man 2" and "Godzilla."
At number two, "The Purge: Anarchy" brought in $28 million in 2,805 theaters. The horror film's opening was $6 million behind last year's "The Purge." However this is good news for Universal as "Anarchy" only cost $9 million. Additionally, it will become the highest grossing horror movie of the year and the first to succeed at the box office. If the movie is to play like its predecessor, expect a $50 million to $55 million final total.
"Planes: Fire and Rescue" landed in third place and failed to capture audiences. Compared to last year's installment, this sequel was down $4 million. The animated film marks the third summer family film to disappoint. With bad reviews and low word of mouth, this film is unlikely to surpass the $90 million "Planes" made.
"Sex Tape" also had a hard time generating audiences. The Cameron Diaz and Jason Segel comedy landed at number four and made $15 million. Pundits expected the feature would end its weekend in the mid $20 million especially after Diaz's box office hits "Bad Teacher" and this year's "The Other Woman." However, bad word of mouth and poor reviews affected its opening. With a number of films opening over the next few weeks, it is unlikely this rom-com will hold very well.
At number five, "Transformers: Age of Extinction" held well and only dropped 37 percent. The robot picture made $10 million and brought its domestic gross to $227 million. The film continues to trail its predecessors and is still on track to finish at $250 million; every other "Transformers" movie has topped $300 domestically.
Melissa McCarthy's "Tammy" provided competition for "Sex Tape" as it made $7 million. The film was only down 39 percent from last weekend and has now made $71 million. While it is unlikely to reach the box office totals of "The Heat" and "Identity Thief," the film will likely make over $80 million, proving McCarthy is still a box office draw.
"22 Jump Street" made another $4.7 million and brought its total to $180 million while "How to Train Your Dragon 2" brought in another $3.8 million. The DreamWorks animated film has now made $160 million and will struggle to reach the $170 million mark.
The Disney hit "Maleficent" continued to have strong legs. The feature made $3 million and its total gross is now at $228 million. The film will likely pass "X-Men: Days of Future Past" and become the fourth highest grossing film of the year.
Three art house films continued to play very well nationwide. "Begin Again" led the way, making $2.7 million and landed 11th place. The Keira Knightley vehicle has now passed the $9 million mark and could likely bring its total to $20 million.
"Boyhood" followed with $1.19 million. The Richard Linklater film could now become a huge hit, as it is only playing in 33 theaters, giving it a $36,303 per theater average. Having already made $1.8 million in two weeks, IFC Films will expand the feature into more markets, hoping to continuing spreading buzz.
"Chef" dropped 10 percent and added another $1.1 million to its gross. The Jon Favreau cooking comedy has now become the second indie to top the $25 million this year and, given the word of mouth, it can still reach the $30 million mark.
Radius TWC also continued to have success with "Snowpiercer" despite the VOD release. The science fiction flick brought in another $456,000 and has now made $3.4 million. "Snowpiercer" is still on the road to becoming the company's highest grossing film ever, topping the Oscar winner "20 Feet from Stardom."
Among the indie newcomers, "Persecuted" led the way. In 756 theaters, the Lionsgate feature only brought in $959,000. The feature was geared towards the Christian crowd that saw "God's Not Dead" and "Heaven Is for Real." However, the lack of marketing seemed to hurt its chances at a successful run.
Focus Features continued to have mixed results. This time Zach Braff's Kickstarter-funded flick "Wish I Was Here" failed to generate buzz. The movie only made $495,000 in 68 theaters. Even though the numbers are solid, the film failed to bring the same success as Braff's last directorial effort "Garden State." Focus will expand the movie in the next few weeks, and it will be interesting to see how the film performs and if it will crossover to the mainstream.
Fox Searchlight's "I Origins" also failed to reach the same audience as Mike Cahill's previous genre picture, "Another Earth." In four theaters, the feature made $28,000. Given the mixed reviews and overcrowded slate, it will be interesting to see how this film performs in the next few weeks.