A Victoria's Secret ad titled "The Perfect Body" is being petitioned. Protestors want the company to change its policies and stop sending mixed messages.

The ads feature a new line of push-up bras with images of models -- Angels Lily Aldridge, Behati Prinsloo and Jasmine Tookes.

The title is displayed across the poster, with the images of the tall, chiseled ab models. Now, the juxtaposition of the models with the title on the poster is being criticized.

Victoria's Secret has promoted similar ads in the past that featured famous models with long legs and thin wastes. Yet, the words on this poster seem to state that those models have, in fact, "the perfect body." Although the assumption is reportedly unintentional, many people criticized the ad and called for Victoria's Secret to make significant changes in their policies.

The poster was first spotted in the U.K. Many took to Twitter to voice their concerns and anger with the hashtag #iamperfect. Three British college students saw the poster at a mall in Leeds and were prompted to make a Change.org petition.

"Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful," the group writes. "This marketing campaign is harmful. It fails to celebrate the amazing diversity of women's bodies by choosing to call only one body type 'perfect.'"

The letter written to the company says they want Victoria's Secret to apologize and take responsibility for the unhealthy and damaging message that their wording, "The Perfect Body," sends out to society about women's bodies and how they should be judged.

The petition also says that Victoria's Secret has a crucial responsibility to not use harmful and unhealthy ideas to market their products.

More than 11,000 people who have signed in support of the petition since Monday.